In 2012, the World Bank Group found that inequality is a threat to Economic and Social Development (Otaviano Canuto). Adebola and Kolawole (2022) revealed that, in Sub-Saharan Africa, the impediment of unpaid care and domestic work is an essential part of developing nations’ socioeconomic development strategy. This is because, unpaid care and domestic work form a major hindrance to women’s socioeconomic growth, development and the aspects of managerial dexterity.  The hindrance of unpaid and domestic work has opportunity cost which can be related to women’s growth and development, equality, successful continuous implementation of sustainable development goals, marginal increase in gross domestic product and the efficient use of human resource. It was established that, unpaid care and domestic work has structural multidimensional influence on the impact and the quality of women and girls’ education and training, labour force participation, earning, political participation, health, community support and the overall socioeconomic development of a low-income nation (Women U. N. 2016).

Currently, trade unions in banks in developed countries have started to give job security, protect the interest of bank employees and ensure for them better scales of pay and service conditions. The unions have been able to achieve better scales of pay and service conditions. They could also ensure, with their organizational strength more than reasonable job security (Howell C, 2007).

Firstly, a plethora of studies have been conducted on the impact of unpaid care and domestic work in relation to gender, inequality, gross domestic outputs, unsuccessful implementation of sustainable development goals, women’s physical and mental health, a girl child’s education, corporate women’s training and performance, less participation of women in politics, socioeconomic development and business development in recent years in both low-income and high-income economies. Little has been done to recognise and address the influencers of unpaid care and domestic work in both low-income and high-income economies. Apart from the foundation work done by Cunningham (2007), who looked at the empirical analysis of the influences of women’s employment on the gendered division of household labour over the life course: Evidence from a 31-year panel study, other research has not been able to capture the missing link of the gap analysis of influencing factors, its extent, dynamism and complexities in developing and developed nations. 

U.N. Women (2019) looked at, “Why addressing women’s income and time poverty matters for sustainable development. In 2017, Elson researched on how to “Recognise, reduce, and redistribute unpaid care work: how to close the gender gap”. Hertog and his team (2023) researched on the “The future of unpaid work: Estimating the effects of automation on time spent on housework and care work in Japan and the UK”, whilst Owoo et al., 2022 looked at women’s earnings and domestic work among couples in Ghana.

However, none of the aforementioned studies have addressed the influencers of unpaid care and domestic work in the Ghanaian context and there is no certainty as to whether their result is similar to both pre and post Covid eras. 

The aim of this research is to recognise, analyse and address the influencers of unpaid care and domestic work within the Ghanaian context in a video experiment and it will lastly seek the attention and consideration of social, fiscal and economic policy formulators, researchers, the media, societal groups, opinion leaders and the general public.